Tuesday, 13 August 2019

12 Sporting Autobiographies That’ll Inspire You To Chase Your Dreams

Reading a book and following a sport are as different as any two activities can possibly be.

However, there's one thing in common between them and it's they're highly addictive.

If you happen to be someone who likes both, sports autobiographies can be the perfect option for you. They mix the joys of reading a book and the thrill of watching an exciting match, with the added benefit of getting to know more about your favourite athlete.

Here are some of the best sports autobiographies you should lay your hands on, ASAP:

1. Playing It My Way- Sachin Tendulkar
Irrespective of whether you're a cricket fan or not, Sachin's autobiography is a must read simply because of the fact that he's the greatest cricketer and arguably one of the best Indian athletes in history.
In his own words, “No autobiography can claim to document every detail of the author's life,” but this is as close as we can get to know about his life and what kept him motivated through this glorious journey.



2. The Test of My Life- Yuvraj Singh
Yuvraj Singh's battle with cancer and eventual triumph is stuff they make movies about.

The way he broke down on the field after India won the World Cup in 2011, still manages to break us into tears. More because of the fact that he was playing despite knowing that he is suffering from throat cancer.

In his autobiography, Yuvraj has documented his 'journey from cricket to cancer and back' and talked about the days he spent in Indianapolis alone during his treatment.


3. Touched by God: How We Won the Mexico '86 World Cup- Diego Maradona

Of all the Football World Cups that have been played to date, FIFA 1986 is probably the most remarkable. Who can forget that controversial quarterfinal against England where Maradona scored both his most celebrated and most controversial goals?!

By hitting Hand of God and Goal of The Century in one match, Maradona registered his name in history, never, ever to be unwritten.

4. Sunny Days- Sunil Gavaskar

Did you know that the Little Master was switched after birth and was brought back by his uncle? Or that he almost broke his mother's nose as a child?

His autobiography is a collection of many such interesting stories and an account of the beginning of his journey to becoming one of India's greatest cricketers.

5. Ace Against Odds- Sania Mirza

Former world doubles number one in tennis, Sania Mirza is an inspiration for millions of women athletes who aim to make it big in the field.

In a sport not so famous in the country and dominated hugely by men, Sania made her mark and was ranked number one in India for 9 years straight.

The book is about the highs and lows of her journey and what went on in the life of the star even when everything appeared fine on the outside.

6. Playing To Win- Saina Nehwal

This book is about Saina's “life, on and off the court”.

The first badminton player from the country to win an Olympics medal and hugely responsible for taking the sport from streets to televisions and beyond, Saina tells it all in her autobiography. This is a must-read for everyone who wishes to know more about her life.

7. The Greatest: My Own Story- Muhammad Ali

“Let them remember you as a winner, never come back beaten.”

Packed with quotes like this, Muhammad Ali's autobiography will give you motivation, goosebumps and a peek into the life of The Greatest.


8. Why Soccer Matters- Pele

Without an ounce of doubt, Pele is one of the best athletes to have played The Beautiful Game and his autobiography is an interesting description of what all soccer can accomplish.

Read this one for knowing the recent history of the game and new insights into soccer's role connecting and galvanizing players around the world.

9. Straight from the Heart: An Autobiography- Kapil Dev

Kapil Dev led us to our first World Cup victory and in a career spanning 17 years, contributed with bat and ball with equal excellence.

The book stands true to its name and touches your heart with its simplicity and honesty.

10. Unbreakable- Mary Kom

As if being a woman athlete wasn't enough, Mary Kom had to also face difficulties of being from a family of landless agricultural labourers and playing a sport which comes with its own share of struggles.

She overcame adversities to become not only one of the most celebrated athletes and an Olympic medallist but also the champion of a sport thought of as that suitable for men.

Read the book for the overwhelming story of this rebel who fought against all odds, and emerged victorious.

11. The Race of My Life- Milkha Singh

His performance on race course fetched him the title of 'Flying Sikh' and truly, his entire life has been about running, sometimes from places and sometimes from circumstances.

As a boy who escaped death during partition and later escaped police after stealing, Milkha's life changed once he joined the army.

He ran for the forces and then for the country, missing on an Olympic medal in 1960 as he stood fourth.

Milkha Singh's life seems straight out of a movie and his autobiography is not one to be missed.

12. Golden Girl- The Autobiography of P.T. Usha

Another sprinter and another heartbreaking finish.

PT Usha missed a bronze medal in Olympics 1984 by 100th of a second but her efforts did not go in vain. She is and will forever remain the inspiration for every athlete out there.

Aptly named Golden Girl, PT Usha's autobiography is packed with inspiration and should definitely be on your list of books to read.





Saturday, 3 August 2019

Motivate Your Child

6 Ways to Motivate Your Child For Good

It can be a challenge to motivate children to do hard tasks whether it be schoolwork or chores. Too often, these interactions turn into power struggles or flat-out bribery. Receiving the right motivation and attention will transform your child’s attitude towards difficult tasks. As a parent, you can help your child develop intrinsic motivation that will allow them to become driven and resilient adults.

If your child is having issues at school or around the house, check out these tips for some ways to motivate your child without yelling, bribery or meltdowns.

1. Focus On Mastery

It’s completely understandable that parents want their children to succeed in school, including getting good grades. However, it’s important to understand that grades are a poor reflection of actual knowledge. Children and students quickly get in the habit of learning something just until the test, then forget it once the test is over. This is counter-productive for learning and curiosity and frequently results in poor motivation.

As a parent, you can combat this by focusing on mastery and learning instead of grades. Ask about something they learned that interested them that day instead of asking what score they got on their spelling test. Engaging your children in the actual material of the lesson, appealing to their innate curiosity about the world, develops a lasting, internal motivation that lasts.

2. Always Encourage

What comes naturally to adults takes time to develop. In other words, rather than being nit-picky about how smooth the bedsheets are, take time to thank and encourage the child for going as far as making the bed.

By focusing on encouragement, your child develops initiative when it comes to work that needs to be done. Eventually, sloppiness will sort itself out as your child gets older and learns.

3. Have Clear Expectations

Let’s be honest: kids today have more on their plate than previous generations. From ridiculous amounts of standardized testing to social media to helicopter parenting- children often feel as though a million things are being thrown at them at once. Even children burn out.

To help your children remain focused and motivated, be clear in your expectations for them. Don’t say you’ll be proud of them for trying so hard in school but wrinkle your nose at a B. Nothing frustrates a child more than constantly moving goal-posts. Instead, be consistent with your expectations so your child knows what to do.

4. Competition Without Comparison

Competition can be an extremely motivating force. Encourage these feelings in a healthy way to make children feel pride in their accomplishments by rewarding success and giving feedback.

Just a note: try to avoid competition and comparison between siblings or other family members. Family is a place where each child is accepted just as they are, so never compare one’s strength with another’s weakness. Competition can create motivation- just don’t go too far.

5. Create The Right Environment

In terms of schoolwork, sometimes the materials in the classroom just aren’t right for your child. Everyone has a different learning style, but in a classroom it’s downright impossible for the teacher to cater to each student.

Consider tutoring and specialized social studies textbooks that focus on making content engaging to children who struggle in those areas. Focusing on making learning accessible and fun reduces any resentment or frustration a child feels that might cause them to misbehave.

6. Communication Is Key

When I was in middle school, report card day was a day of panic. I remember classmates passing around a bottle of white-out, frantically trying to forge grades to avoid punishment for getting a B. Unfortunately, that attitude is all-too common today.

For parents, that type of underhanded behavior hurts but try considering it as a symptom of a larger problem. You need to create trust and kindness towards your child. To keep your child motivated, try to reframe failure as a way of learning rather than a harsh punishment. When a child feels safe coming to you when they’re having issues, you encourage a resilient attitude towards failure and a lasting motivation.
 



Friday, 2 August 2019

Self-Defense

4 Reasons Why Learning Self-Defense Is Important For Children


The ability to protect oneself physically from harm is a basic human right that should be accessible to everyone, including children. Self-defense is an often overlooked skill in today’s society, but it is of utmost importance. In an age when the bullying epidemic in school is a huge problem, it is important to ensure that our children can defend themselves if the need arises.

Self-defense not only allows children to tangibly defend themselves against physical attacks, it also sparks various benefits to them in everyday life. Important values and principles can be learned, such as hard work, dedication, and perseverance, as well as the importance of maintaining personal relationships.

Martial arts teaches self-defense and much more. There are so many benefits that children can pick up from martial arts, that it definitely becomes something you should consider for your child. Children go through many stages of development, so it is best that you make sure your child is exposed to the correct principles of self-defense.

If you’re looking to get your children into sports, provide them with a safe and fun after-school activity, or simply to have them learn proper self-defense, we have come up with a few reasons why you should get them into martial arts training.

Today, Evolve Daily shares four reasons why self-defense is an important skill to learn for children.
1) It empowers children with the knowledge of self-defense

As has been stated before, self-defense is a basic right for any human being — children included. The knowledge and importance of self-defense in a child’s development cannot be overstated. Martial arts can empower children with this knowledge, and of course, the responsibility that comes with it.

Whether you enroll your children in the ancient Thai discipline of Muay Thai, or the gentle art of Brazilian Jiu-Jitsu, martial arts will teach your children many intricate techniques and how to properly execute them.

Don’t think of it as fighting. Martial arts will teach children when and where to apply their knowledge and skills. Martial arts teaches children that their own physicality isn’t a tool used to inflict harm on others, but rather, to merely defend themselves against any and all attacks.

By practicing martial arts, children will quickly understand the roles and responsibility that they as martial artists play in today’s society.

 2) It helps deal with the bullying epidemic in school

Bullying is every parent’s nightmare. We hear so much about it happening in schools, on the playgrounds, and even in our own child’s social circles. We dread the day we find out that our child is either a bully or being bullied.

School bullying has been a problem for years. While we as a society have really made the effort to stop bullying in our educational systems, the truth of the matter is that bullying still exists today. It’s somehow as big of a problem as it has ever been.

We have the power to end bullying by developing our children’s social skills. Any given child can be a bully or a bully target. One way to develop our children’s social skills is through the practice of martial arts.

Martial arts enables children to develop self-confidence, self-discipline, and self-respect, as well as respect for others. Because the change has to come from within ourselves, acquiring these essential personality traits can help stop bullying once and for all. Empower your children with martial arts and witness the immediate positive effect it has on their lives.

 3) Martial arts teaches a lot of important values and principles


You have probably heard this by now, but martial arts instills in practitioners a lot of important values and principles. Through overcoming obstacles and allowing us a deep look inside our own capabilities, martial arts makes sure we learn many of life’s most important lessons right inside the gym.

Some of the values that martial arts teaches include integrity, humility, honor, respect, courage, and discipline.

Another important principle is the significance of failure. Throughout life, people are bound to fail, but martial arts teaches us to embrace failure and to see it as an opportunity to improve ourselves.

These teachings and principles are not learned from textbooks inside a classroom but are equally as important in our lives as academics.

Martial arts then becomes an amazing opportunity for children to learn these values by training in the gym. Equip your child with the proper values they need to become good standing members of society.

4) It teaches children discipline and responsibility

Lastly, one of the most important lessons martial arts imparts on our children is discipline and responsibility. We as individuals must be self-disciplined and responsible for our own actions. The earlier we learn this, the better. Give your children a sense of accountability by enrolling them in martial arts.
In real life, not everything goes our way. We are often met with challenges and obstacles, daunting roadblocks that impede us from getting across one side to another. It is how we choose to deal with these issues that determines if we succeed or we fail.
Martial arts teaches our children to roll with the punches — that it doesn’t matter how hard you fall to the ground. What matters is that you can get back up and keep pushing forward.

So what are you waiting for? Sign your child up for martial arts classes and see the results for yourself.

26 Ideas for Your 2019 Small Business Marketing Strategy

                                           
Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important.

In fact, 97% of people learn about local businesses online more than anywhere else.
Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success.

Receive a 12-month marketing plan in less than 10 minutes with the help of our free generator. 
For local businesses, it's equally as important to have essential and updated information readily available for potential clients.
If you're a small business owner with little experience in online marketing, this might all sound like a foreign language to you. Have no fear -- we'll go through what all these words mean, and why you should care about them!
In this post, we'll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. Organic traffic (someone finding you on their own through internet search) is the most cost-efficient way to acquire new business.

We are going to answer the following questions and provide marketing tips about promoting your small business:

  • How can I make a website? How can I make a website without a developer?
  • Why isn't my website appearing in Google?
  • Why is my competitor above me in Google?
  • What is blogging?
  • Why does blogging matter?
  • Why do I need social media accounts?
  • How do I get more traffic to my website?

The Core Elements of Small Business Marketing
Website
Having a professional-looking website is one of the most important assets you will create for your small business. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.

Blog
To start a blog, you can use an inexpensive or free website tool to make a free site and use one of their templates. Even if you only publish once a week, it will improve your website's visibility online and help educate your potential customers on why they should trust your company. If you're planning to write your posts yourself, check out this beginner's guide to writing.

Once you start writing, you can add a call-to-action on your posts for visitors to subscribe to your blog and receive emails This is a great way to start collecting leads and offering potential customers a way to get information if they aren't ready to buy anything from you yet.

Email Tools
Email marketing is a critical part of your marketing toolkit. In fact, 73 percent of millennials prefer communications from businesses to come via email.
This strategy is an easy, free, and scalable way to communicate with both new and existing customers.
Once you have an email marketing tool in place (many are inexpensive or even free), experiment with emailing out newsletters (with your sleek new blog posts), and other promotions to your database. We know small business owners don't have tons of free time to devote to digital marketing, so consider using marketing automation to make this process even easier for yourself.
To get started planning your email marketing strategy, check out this guide and template from HubSpot.

Conversion Tools
We've been talking a lot about the assets you need to grow your business, but haven't really covered how these will help drive revenue yet. One simple way to start generating leads or customers from your website is to implement a conversion tool.
A simple, free option is HubSpot Marketing Free. By using this tool to add a pop-up widget to your website, you can start collecting email addresses of potential customers. From there, you can send out promotions and offers and convert them into paying customers. You can also implement any of these 24 conversion tools to help you optimize your website and use it to drive leads.

Social Media Accounts
Social media might seem like it's just a fun platform for people to socialize and connect, but it's actually a powerful business tool. Social media can help you increase traffic, improve your search engine rankings, and engage with potential customers.



Marketing Tips for Small Businesses

1.Determine your brand's identity.
2.Identify your buyer persona.
3.Design a logo and other assets.
4.Build your website with a CMS template.
5.Track your site with analytics tools.
6.Consult agencies and freelancers for web design help.
7.Boost your Google ranking with SEO.
8.Research keyword opportunities.
9.Optimize your website for mobile devices.
10.Write optimized blog posts.
11.Experiment with photo and video content.
12.Hire a freelancer to help you scale your content.
13.Launch business pages on Facebook and Yelp.
14.Build out your social media strategy.
15.Use social media for customer service.
16.Build interesting landing pages.
17.Plan an email marketing strategy.
18.Offer coupons in newsletters or on landing pages.
19.Share your distribution channels on your website.
20.Offer a free webinar.
21.Consider PPC Advertising.
22.Advertise on social media.
23.Try co-marketing.
24.Draw up a go-to-market strategy.
25.Encourage happy customers to share their experiences.
26.Try out marketing experiments.

Determine your brand's identity.
Having a consistent brand identity to promote your business will make you look more professional and help you attract new customers. According to a study from Facebook, 77% of people are loyal to brands.

Jeff Bezos, founder of Amazon, has described a company's branding as "what other people say about you when you're not in the room." In other words, your brand is the feelings and emotions people have when hearing your company name. It's is a combination of your brand name, logo, aesthetic, and the design of all your assets.

Identify your buyer persona.
When you imagine a customer searching for your product or service, what are they like? What are their pain points? What is their job? Creating a buyer persona that tells a story of your ideal customer can help you make a website that's optimized for them.

By learning more about your target customer through creating a buyer persona, you can better figure out what types of things they may be searching for so you can include those terms on your website.

Design a logo and other assets.
To start getting the creative juices flowing, consider your color scheme and peruse palettes with Adobe Color or Coolors. You can create your own or look through pre-made or customized color palettes.

To create a logo, I'd recommend checking out Upwork and Freelancer, or reaching out to a marketing agency. There are free and less expensive options for designing your own logo online, although using a freelancer or agency can give you a higher quality product and connect you with a designer who can change and update your brand assets as your company grows.

Build your website with a CMS template.
If you're a fairly tech-savvy small business owner, you'll probably want to build your own website. If you choose to do this, you can use a CMS (content management system) to do so.

Most CMSs offer pre-made templates for your site that you can get for free or purchase, then customize to your brand (we'll get to branding later). There are a handful of inexpensive and even free options for various skill levels -- from beginner all the way to advanced.

Once you've created your website, most CMS platforms offer plugins to help you optimize your content for search (look for SEO plugins). This will help you rank better in Google -- which we'll discuss more in depth in a bit.

Track your site with analytics tools.
If you've never made a website before and aren't entirely comfortable with the technical elements, there are a variety of free tools and services to help you get started. When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site.

Consult agencies or freelancers for web design help.
If you aren't on the technical side and want a website built for your small business, you can use a freelancer or a marketing agency that specializes in web design. This is a great option for businesses that already have a website but need it to be updated and revamped for SEO (search engine optimization) to help improve your Google ranking.

To find a freelancer or marketing consultant in your area, you can use Upwork (filtering by design/creative) or Freelancer. To find a marketing agency, try looking through HubSpot's Agency Partner directory. All HubSpot Partners are SEO experts and will help you rank in search engines and be found online.

Boost your Google ranking with SEO.
If you already have a business, have you ever searched for yourself or your product/service online? If so, did you think, "Why isn't my website showing up on Google?" If so, you probably thought, "How do I rank on Google?" or "How can I improve my Google ranking?"

There are a lot of factors that play into why a certain site or page appears in the top spots on the Google (or other search engine) search engine results page (SERP). Backlinko reports some of Google's top factors, which include having relevant keywords (and their placement on your site), the length of your content, having high-quality content, how fast your page loads, how often you post content, and more.

When it all boils down, Google essentially tries to find the best piece of content to present to the person searching. For example, if I'm searching for the best salon in Newport, Rhode Island, it wouldn't be helpful for me to find a web page of a salon that has closed down and is located in Newport, Kentucky. It would, however, be helpful for me to find a salon in my area with great Yelp reviews, an easy-to-navigate website, and contact information readily available. Google always wants to surface the most relevant, highest-quality piece of content.

To rank higher on Google, you can leverage the power of SEO, or search engine optimization. To start learning everything there is to know about this powerhouse marketing tactic, check out The Ultimate Guide to SEO in 2017.

HubSpot explains SEO as "techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo." In other words, it's the basic concept of structuring your website and blog posts to be in the best shape for appearing first on search engines.

SEO strategy usually consists of a few things. These include buyer persona research, keyword research, and on-page SEO research. These three areas can help you learn how your target market is searching online, and position your business to get discovered by the right people.

Research keywords opportunities.
Keyword research is an extension of buyer persona research. You can use the personas you've created to search for the best keywords for your brand, then use a tool like KW Finder to find related keywords for your target audience.

Then, you can do some on-page SEO research and optimization. This is where you put those keywords in the correct places on your website -- like in the meta-description, page titles, and H1 tags.

Optimize you website for mobile devices.
Most Google searches are done on mobile devices, so it's important to have a site that looks clean and easy to navigate when someone enters it on their smartphone. A mobile site can also be beneficial for SEO, with search engines like Google announcing that they will reward you with a higher ranking if you have a mobile site.

You don't have to be a tech expert to build a site that looks good on mobile. In fact, most CMS platforms like HubSpot already offer mobile-optimized templates.

Write optimized blog posts.
Content and blogging are extremely important when it comes to your search engine ranking. The more often your desired keywords appear in your high-quality and helpful content, the more likely you are to appear in search results. A great way to become an authority on your topic, product, or service is to blog. For HubSpot, most of our traffic comes from our blog and content marketing campaigns.

Make sure you're writing with SEO in mind -- use this SEO checklist for bloggers, or a WordPress plugin like Yoast.

Experiment with photo and video content.
According to HubSpot Research, more than 50% of consumers want to see videos from brands. Additionally, most social media apps, like Facebook and Instagram are embracing more visual layouts. To keep up with these trends, it's a good idea to make a few marketing videos. If you use these tips, producing a few can be quite inexpensive.

Hire a freelancer to help you scale your content.
If you need some help creating regular blogs or promotional content, consider hiring a freelancer over investing in a full-timer. Try Upwork for a freelance blogger, videographer, or photographer. You could also consider hiring a marketing agency for a larger project.

Launch business pages on Facebook and Yelp.
If your business is focused on a local area, the most important accounts for you are Facebook, Yelp, and Google's business feature. Having high Yelp reviews improves your authority online and helps your search ranking. You can claim your business on Yelp for free, customize your profile and add pictures, and start asking for reviews.

The same thing goes for registering your Google business page. You can register your business with Google (for free) and add pictures. (If you've ever searched for your business in Google Maps and been disappointed not to see it, it's because you haven't claimed it yet!)

On Facebook, you can create a Facebook business page so that people can find your location and hours.

For any business, having up-to-date social media accounts will help you be found and engage with prospects. Create a Twitter account for your business, Facebook page for business, learn how to use Instagram for business, create a Pinterest page for your business (if relevant), and use them as a way to discover new clients. You can also try your hand at using Snapchat for business if you've already mastered the basics.

Build out your social media strategy.
While Facebook and Yelp will be great tools for local searches and reviews, platforms like Instagram, Pinterest, and Twitter will offer you even more opportunities to share your posts, content, and promotions.

If your customers can purchase your products or services online, these platforms will also give them another way to find you.

Be sure not to spread yourself too thin by joining too many platforms at once. To make strategizing easier, here's a guide to the five types of social media platforms and the pros and cons of each.

Use social media for customer service.
Once you're on your chosen platforms, be sure to answer customer or follower questions when they ask them through post comments or direct messages. This will make your company look responsive and credible. Here are some great examples of how brands have used Twitter for customer service.

If you have the means, consider hiring a social media manager with community management experience. On top of posting content on a regular schedule, community managers are charged with responding to questions or concerns of followers. Interested? We just published a guide on what it takes to be a great social media community manager.

Build interesting landing pages.
A landing page offers your potential customers a free resource in exchange for filling out a short form of contact information. When they receive the resource, they might be even more pleased by your company and more interested in buying the full product.

Because landing pages raise your chances of customer conversion, you want yours to look enticing. To get started, read this landing page guide to learn more about what makes this strategy successful. Then check out these free and professionally designed templates.

Plan an email marketing strategy.
Once you start creating regular content and building out landing pages, you'll want to share them with the prospects who seem most interested in learning more about your product. For this reason, we suggest building an email marketing strategy.

While you want to be careful not to bombard those who sign up for your email list with too many emails, you want to send just enough to keep your prospects informed and engaged. Here's how our metrics improved when we streamlined our email marketing strategy.

If you've never sent regular newsletters before, you can use HubSpot or a number of other affordable tools to create and send an email with a professionally designed template. Many email tools also offer basic analytics that allow you to track open and click rates.

Offer coupons in newsletters or on landing pages.
Placing a coupon in your marketing emails can engage and delight your audience. After buying a product or service at a discounted rate, they also might be more willing to pay for it in full price. If you have a subscription service, it can also be helpful to offer prospects a code for a free trial so they can test it out.

Share your distribution channels on your website.
Once you have a few social media accounts and can allow people to sign up for your newsletter, highlight this on your website so your visitors can follow you. One way companies do this is to display all of their linked social icons and a newsletter sign-up call to action on all pages of your website. A good place to include these are on the top right corner or on the footer of each page. This way they are visible, but aren't distracting from any content.

Offer a free webinar.
A webinar allows potential customers to sign up for a short online course hosted by you. These courses are usually between 30 minutes to an hour and allow you to give tips and answer questions related to a topic your brand is familiar with. While this strategy can help you boost your credibility in your field, they can also offer you potential leads and sales opportunities.

Consider PPC Advertising.
If you're working hard on SEO, but are still looking for an extra boost, consider PPC -- or pay-per click -- advertising. With this search engine marketing technique, you use Google AdWords or Bing Ads to show up higher. and as an advertised listing, in search results. Before you dive in to PPC, you'll want to make sure your landing page is as optimized as possible. If you are paying by the click and those who click on the page don't convert, you will lost advertising dollars.

To help you get started, read this ultimate guide. Then, use this PPC planning template to plan an optimized campaign. You can also use a few handy tools and software to edit, track, and report on your campaigns.

Advertise on social media.
Most of the major social media platforms offer affordable advertising options that can help you target your posts to a specific audience. While many small businesses have been advertising on Facebook, Twitter, and LinkedIn for years, Instagram now allows brands to advertise through its Shoppable tool.

Experiment with influencer marketing.
Is there someone in your area with a high social-media following who's considered an expert in a field your company exists in? If you're able to reach out to them, see if they'd be willing to share an experience they've had with your product or service social media. This will alert their follower base of your product. These followers may also trust your product more because an expert is endorsing it.

If you can't find an influencer to volunteer, you can also consider paying one or two on a freelance basis. To learn more about this strategy, check out our Ultimate Guide to Influencer Marketing.

Try co-marketing.
Is there a local business in your area that isn't a direct competitor but offers a product or service to a similar target audience? Consider working with them on a cobranded campaign where you promote each other on social media, via email, or in your blog. While you'll give your partnering company added promotion, it will also allow their fanbase to learn more about you.

Draw up a go-to-market strategy.
Once you've activated all the tools you need to promote your product or service, you'll need to create a promotional plan that aligns with the customer journey. Consider which content will attract, engage, and delight your prospects and how you will convert them into a customer.
To help you plan out this process, use this template.

Encourage happy customers to share their experiences.
When a happy customer talks about how great your company is on social media or a review site, your product or service looks like a good investment. Even on social media, word of mouth is still a huge factor in someone's purchasing decision. If a prospect sees a friend raving about you on Facebook, or photo post of a meal from your restaurant on Instagram, they might be more likely to go.

If customers are telling you they love your product, encourage them to share about the experience on Yelp, Google, or social. If you have a physical business, you might also want to place signs up with your account handles so customers know who to tag if they post a picture of your product.

Try out marketing experiments.
If there's a new social platform you're interested in, or a new marketing trend, don't be afraid to experiment. If an experiment goes well, you could be considered ahead of the game.

When you experiment a new marketing strategy, be sure to have a solid hypothesis or question in mind. Also prepare for what your next steps will be if you get good or bad results. Here's a quick guide to leading a successful marketing experiment.

Small Businesses Need a Strong Digital Presence to be Found
Well, there you have it. You probably have a long road ahead to build your online presence, but any steps you can make will have a huge impact on your business. Some things like blogging definitely take a few months to start kicking in and sending you traffic, but social media accounts and posts can have immediate effects.

Friday, 26 July 2019

Monsoon Health Tips


                        Monsoon Health Tips

   Ways To Maintain A Healthy Gut This Rainy Season

The gut serves many essential roles in sustaining and protecting the overall health and wellness of our bodies; therefore, it is imperative to keep our guts happy and healthy this monsoon. We suggest some tips to keep your gut healthy this rainy season.

Rainy season does not only bring in some respite from the sweltering heat, but also brings along the risk of weakened digestion, allergies and food-borne diseases. The urge to binge on fried snacks from outside can become a nightmare during this time. Adding to this, the humidity levels take a toll on overall health. High humidity levels reduce the capability of the body to digest at its lowest, which is why most health experts suggest avoiding heavy and oily snacks as they could lead to an upset stomach. The gut serves many essential roles in sustaining and protecting the overall health and wellness of our bodies; therefore, it is imperative to keep our guts happy and healthy this monsoon. We suggest some tips to keep your gut healthy this rainy season.

Tips To Maintain A Healthy Gut This Rainy Season
 The damp and filthy conditions in monsoon play host to various diseases - causing germs that can be harmful for your health. Here are some tips that are key to a healthy gut.

Don'ts-
1.Do not eat heavy foods no matter how irresistible they are. The highly humid monsoon weather tends to cause our digestion process to slow down, which can cause problems like bloating, gas, acidity and indigestion.
2.You may love gol gappas, but the water used can be a host to bacteria that can cause severe stomach infection. For that matter, avoid drinking water from any source other than sealed bottles and water purifiers.
3.Toss your batch of fizzy drinks as they reduce the mineral content in our body, which in turn leads to reduction of enzyme activity. Mineral loss is undesirable with an already weakened digestive system.
4.Avoid dairy products like milk as they take time to digest and are heavy on your gut.
5.Make sure you are not eating a lot of sea food. During rainy season, water tends to get contaminated; the fish you eat could possibly cause cholera or diarrhoea.
6.Fresh juices are great as long as they are made at home, especially during monsoon. Roadside vendors tend to cut their fruits well in advance; however, these fruits come in contact with the contaminated air.
7.While all vegetables are healthy, one should avoid buying leafy greens. The grime and dampness present in them can make them high susceptible to germs.

Dos-
1.Eat in moderation; consume lighter foods that can be easily digested and are gut-friendly.
2.Drink lots of herbal teas like chamomile tea, green tea, or even ginger lemon tea that can help improve digestion and also boost immunity.
3.Load up on lots of probiotics; consume more yogurt, buttermilk, cheese kefir, cultured vegetables, kombucha and natto (fermented soybeans). Probiotics contain good bacteria that acts on our digestive system, supporting nutrition absorption and the immune system.
4.Choose lighter cooking oils that are easily digestible. Use oils that include olive oil or sunflower oil that help manage your digestive system.
5.Drink lots and lots of water so as to help flush out toxins from your system. Drinking water can also help boost your digestive system.
6.Consume more bitter foods like bitter gourd or karela, bottle gourd or lauki, neem, methi seeds, et al that are responsible for keeping your digestive system in check. They also help improve your immunity.
6.Have steamed or boiled veggies rather than raw ones as the latter may contain bacteria and virus, which could lead to stomach infections, making it worse for your gut.
8.Eat lesser refined sugar as it may cause inflammation and promotes the growth of bad bacteria and upsets the gut flora balance.


Make monsoon a better experience and a less nightmare by bringing these handy tips to your use. Happy monsoons!

Monday, 15 July 2019

Different Types of Books


               Different Types of Books 
       (Genres and Non-Fiction Options)

Interesting in knowing the different types of books such as the different fiction genres and different types of non-fiction books? This is your ultimate guide to all the types of books you can read and enjoy.



If you consider the thousands of different books available in the world, the adage, “So many books, so little time” takes on a completely new meaning. In fact, just the genres and sub-genres are so many that they are impossible to list down.

All book lovers have their own favorite genre — in fact, multiple favorite genres. In all honesty, there are so many genres to choose from, that there are many who have a preferred genre for every mood.

What is a Genre?
A genre is a category or style of literature, music, art and other forms of entertainment. The genre system first began as a classification process for ancient Geek literature, including poetry, prose, and performance. Each genre has a specific, distinct style relating to theme, content, tone, details, and intensity. Patterns of speech for a tragedy would not be appropriate for a comedy, for example. To make matters even more confusing, most works of fiction fall under more than one genre. Case in point: “Gulliver’s Travels” by Jonathan Swift falls under classic, fantasy, satire, and adventure.

Types of Books
All books can be broadly classified under two main categories: fiction and non-fiction

Fiction
A work of fiction is one that is derived from the imagination. The great thing about fiction is that it could be inspired or partially borrows from real-life situations, but that is as far as it could go. Fictional books are often synonymously categorized under the umbrella term of “novel.” The category of fiction is immense and has a huge plethora of sub-divisions or genres, which is both a boon and a curse for bookworms.


Nonfiction
he polar opposite of fictional books, nonfiction books are based on facts, true accounts of history and real events. Also, unlike fiction books, nonfiction books have relatively few genres. The most common types of books that make up nonfictional works are biographies, autobiographies, almanacs and encyclopedias.

Genres of Fiction Books
As mentioned before, the subcategories of fiction are too many to count. We have, however, tried our best and listed some of the most common types of genres below. Remember, many of these books can be fitted under several different genres.

Classics

Humorist writer Mark Twain once said, “Classic – a book which people praise and don’t read.” Perhaps that was true during his time but today, classics are some of the most commonly read books and are widely taught in most schools. These books pertain to a particular time period and place, and are deemed to have literary merits

Some examples of famous literary classics are “Little Women” by Louisa May Alcott, “Alice in Wonderland” by Lewis Carroll and “A Tale of Two Cities” by Charles Dickens.

Tragedy

Tragedy is a branch of drama written in a serious style that focuses on human suffering or tragic events, brought into motion most often by a heroic individual. Much of the works of tragedy serves to question the role of man in the universe and plays a historic role in the self-definition of the Western civilization.

“For never was a story of more woe than this of Juliet and her Romeo,” William Shakespeare wrote in his tragedy drama, “Rome and Juliet” and indeed, he and his Elizabethan contemporaries were the ones who produced the most successful and famous tragedy dramas that survived the test of ages.

Some famous tragedies by different writers are “Hamlet” by Shakespeare, “Wuthering Heights” by Emily Bronte and “Requiem of a Dream” by Hubert Selby, Jr.

Science Fiction

One of the most complex genres of literature, science-fiction is an umbrella term for a genre of fiction dealing with the advanced concepts of science, technology, time travel, space exploration, extra terrestrial life, alternate timelines, cyberpunk and end of the world. As such, science fiction books often veer off into the world of fantasy, adventure, mystery, supernatural and dystopian fiction.

Fortunately, this genre also encompasses some of the most thrilling literary works. Some examples of science fiction books are “Frankenstein” or “The Modern Prometheus” (which is also a tragedy) by Mary Shelley, “The War of the Worlds” by H.G. Wells and “The Hitchhiker’s Guide to the Galaxy” by Douglas Adams.

Fantasy
The most enjoyed genre by teens, young adults and even older individuals, fantasy books are works of speculative fiction, which generally revolves around magic, the supernatural and witchcraft. A lot of fantasy writers use mythology, theology and folklore as inspiration.

Like science fiction, the depth of this genre is vast and contains sub-genres like fairytales, epic fantasy, dark fantasy, urban fantasy, gods and demon fantasy, gothic fiction and fables.

Some of the most famous fantasy books include the “Harry Potter” series by J.K. Rowling, “Lord of the Rings” by J.R. Tolkien, “The Dark Tower” series by Stephen King, “The Folk of the Faraway Tree” by Enid Blyton, and “The Chronicles of Narnia” by C.S. Lewis.


Fairytale

Fairytale is a subgenre of fantasy but because it’s such a vast category, it deserves its own section. Most fairytales take the form of short stories, though today, this is not always the case. Such books usually involve fairies, dwarfs, princesses, goblins, unicorns, elves, talking animals, trolls, dragons and other magical creatures.

Some of the most famous fairytale books include “Grimms’ Fairy Tales” by Jacob and Wilhelm Grimm, Uprooted by Naomi Novik, Ella Enchanted by Gail Carson and Snow White.


Adventure
The adventure genre usually follows a reluctant hero leaving his familiar world behind to embark on a dangerous quest, where he encounters challenges, temptations and revelations. Helped along by mentors, guardians and friends, the hero navigates the unfamiliar world of adventure, defeats evil and returns home, successful and transformed.

This is one of the most popular types of creative fiction genre and is crossed by fantasy, supernatural, mystery, thriller and other sub-genres. Some of the best example of adventure fiction is “Treasure Island” by R. L. Stevenson, “The Hobbit” by J.R. Tolkien, “the Prisoner of Zenda” by Anthony Hope, “The Odyssey” by Homer and “Around the World in 80 Days” by Jules Verne.

Crime & Mystery


The crime and mystery genre of fiction usually revolves around a mysterious death or a baffling crime that needs to be solved. Usually, the book’s main protagonist is a detective who solves the mystery by logical deductions. The other characters are suspects and each of them are assigned credible motives and opportunities to commit the crime.

The best mystery novel genre usually focuses on the starkly different views of morality and the societal aspects that the hero and the antagonist represent. Crimes and mystery novels are the most popular genre in the United States.

Some of the most masterful mystery novels are “Murder on the Orient Express” by Agatha Christie, “Gone Girl” by Gillian Flynn, “The Da Vinci Code” by Dan Brown and the “Sherlock Holmes” novels by Sir Arthur Conan Doyle.

Historical Fiction
Historical fiction is based less on accurate historical facts and more on imagination. This literary genre takes place in a setting located in the past and pays attention to the mannerism, society and other details of the period depicted. To make the books seem true to life, authors sometimes insert notable historical figures in the setting, so that readers can better understand how these people would have responded to their environment.

Some historical novels include “The Book Thief” by Markus Zusak, “Schindler’s Ark,” popularly known as “Schindler’s List” by Thomas Keneally and “Salt to the Sea” by Ruta Sepetys.
Humor

A humorous fiction is a novel-length work of comedy, wherein the writer seeks to amuse or entertain the reader in a carefully woven narrative. The humor genre is also so huge that it needs to be divided into several sub-genres, including shock comedy, horror comedy, irony, satirical and parody.

Some of the best humorous novels include “My Family and Other Animals,” (which is also a semi-fictional autobiography) by Gerald Durrell, “The Confessions of a Shopaholic” series by Sophie Kinsella and “Charlie and the Chocolate Factory” by Roald Dahl.


Fictional Diaries
Fictional diaries are works of literature where the story is told in the form of a character’s diary. This is different from biographies, which only narrate true events, rather than fictionalized versions of fictionalized characters.

Some notable examples of fictional diaries include “The Diary of a Wimpy Kid” series by Jeff Kinney, “Memoirs of a Geisha” by Arthur Golden and “The Color Purple” by Alice Walker.

Satire

One of the most complex and profound genres of fiction, satire features the abuses, vices, maltreatment, corruption and shortcomings that seek to shame societies, individuals and governments into improvement.

Most satirical fictions feature dark humor and irony, although its greater purpose is actually constructive criticism of the society.

Some famous examples are “Lord of the Flies” by William Golding, “Animal Farm” by George Orwell, “The Picture of Dorian Gray” by Oscar Wilde and “The Clockwork Orange” by Anthony Burgess.

Romance

Although romance is a style of heroic prose and verse narrative involving awe-inspiring incidents (like the “Romance of the Three Kingdoms” by the 14th century Chinese writer Luo Guanzhong), these days the genre mostly focuses on a loving relationship between two people. Often, these books end in “happy endings,” although that is not a given. Romance fictions also come in a variety of subgenres, like historical romance, fantasy, drama and paranormal.

Some famous romance novels are “Pride and Prejudice” by Jane Austen, “Love in the Time of Cholera” by Gabriel Garcia Márquez, “Eleanor &Park” by Rainbow Rowell and “Love Story” by Erich Segal.

Horror
A genre of fiction which seeks to provoke feelings of fear, disgust, shock, terror and loathing in the reader, horror books have roots in ancient mythology and folklore.

The ancient Romans and Greeks focused on evil, death, afterlife, the demonic and these principles embodied within a person. These elements were manifested into creative works featuring witches, ghosts, vampires, werewolves and other monsters.

The horror genre creates an atmosphere of fright and creepiness. It may often be supernatural but that is not always the case.

One of the best horror writers of our time is Stephen King, whose novels “Carrie,” “The Shining” and “It” have terrified generations of readers. Some other prominent horror novels include “Dracula” by Bram Stoker and “Rosemary’s Baby” by Ira Levin.

Dystopian
Dystopia, literally translated from Greek as “bad place,” is a society that is frightening or disagreeable. Dystopian fiction often portrays characteristics of such societies and such books are often crossovers from the science fiction genre. Some of these books may feature apocalyptic literature, though not always.

Some of the most distinct dystopian works are “1984” by George Orwell, “The Hunger Games” by Suzanne Collins and “The Handmaid’s Tale” by Margaret Atwood.

Genres of Nonfiction Books
Nonfiction genres are fewer than fiction books. As with fiction, they often have cross-genre status.

Biography/Autobiography
A biography is a detailed, intimate and highly personal narration of an individual’s life story. A biography written by the subject themselves is called an autobiography or autography. The work doesn’t just involve the person’s birth, education, work, relationship and death; it revolves around the circumstances leading to each. Most biographies are nonfiction, though some may add an element of exaggeration to it, which may result in the literature becoming semi-fiction.

Some famous example are “I Am Malala: The Girl Who Stood Up for Education and Was Shot by the Taliban” by Christina Lamb and Malala Yousafzai and “The Diary of a Young Girl” by Anne Frank.

Memoirs

Memoirs are a collection of an individual’s experiences and events.  They are sometimes considered a subgenre of biographies, although memoirs focus on a single touchstone in an individual’s life, rather than their entire life.

Some examples are “On Writing: A Memoir of the Craft” by Stephen King, “Eat, Pray, Love” by Elizabeth Gilbert and “Night” by Elie Wiesel.

Self-Help Book
A self-help book is one that is written to help readers solve personal physical, emotional and psychological problems. These books are also classified under “self-improvement” and have now become a postmodern cultural phenomenon. Although these books purport to help people, many of them are often written as catharsis by authors who have struggled to solve their own issues.

Some of the best self-help books are “Chicken Soup for the Soul” books by Jack Canfield and Mark Victor Hansen, “Men Are From Mars, Women Are From Venus” by John Gray and “The 7 Habits of Highly Effective People” by Stephen Covey.

Narrative Nonfiction


Also called creative nonfiction or literary nonfiction, this genre uses literary techniques to create a factually accurate body of work. This type of genre encompasses biographies, memoirs, food writing, itinerary and personal essays.

Some examples are “The Art of Travel” by Alain de Botton, “Cravings: Hungry for More” by Chrissy Teigen and “Calypso” by David Sedaris.

Nonfiction Novels
Broadly speaking, nonfiction novels feature real historical figures and events, woven together with fiction-like storytelling techniques. It is also sometimes called a work of “faction,” which is a portmanteau of fact and fiction.

Some famous examples are “In Cold Blood” by Truman Capote, “The Armies of the Night” by Norman Mailer and “Hidden Figures” by Margot Lee Shetterly.

Reference Books
As the name indicates, reference books are various types of text which can be referred for accurate information. The writing style is informative, there is no use of first person and the book is focused on facts. Some types of reference books are bibliographies, dictionaries, thesaurus, almanacs and encyclopedia.

The above genres are only some of the most popular types available in the market. Truth be told, all of us already know the basics of these genre, although not many of us have had the opportunity to explore them in depth. Everyone has a favorite type of book but it is even better to explore other genres. You never know what jewels you may find.

As C.S. Lewis once said, “We read to know we are not alone.”